🏍️ Royal Enfield Bullet 350, The Longest Running Motorcycle Nameplate in the World

Every Indian town has one sound in common, the unmistakable “thump” of a Bullet turning a corner.

For decades, the Bullet wasn’t just a motorcycle.
It was power.
It was identity.
It was respect.

And long before it became an Indian icon, the Bullet was already a part of global motorcycling history.

From British fields to Indian streets, the journey of an immortal icon.

🕰️ A Timeline, Bullet’s 93-Year Journey (1932–2025)

✔ 1932, The Beginning (UK)

Royal Enfield introduces the Bullet, a 250cc British motorcycle for trials and military duties.

✔ 1949, Bullet enters India

The Indian Army imports the 350cc Bullet for border patrol.

✔ 1955, Madras Motors + Royal Enfield UK

A joint venture forms Royal Enfield India, and the Bullet begins local manufacturing in Chennai.

✔ 1960–1990, India adopts the Bullet

Police, army, VIP escorts, and long-distance riders pick the Bullet as their machine of choice.

✔ 1990s, Cast Iron (CI) engine cult

Collectors still pay high premiums for CI Bullet 350 “Standard”.

✔ 2010, UCE engine & new era

Bullet gets an all-new Unit Construction Engine (UCE).

✔ 2023, J-Platform Bullet 350

Royal Enfield modernises the Bullet with:

• Smoother engine
• Better balance
• Fuel injection
• More refinement

✔ 2025, The Legend Still Sells Strong

Even with the Himalayan 450 & Classic 350, Bullet’s demand continues rising.

There is no other motorcycle nameplate in the world with such continuous production history, 93 years.

🔧 2025 Bullet 350 (J-Platform), Confirmed Specs

• Engine: 349cc, single-cylinder

• Power: 20.4 PS

• Torque: 27 Nm

• Gearbox: 5-speed

• Mileage: 32–38 km/l

• Weight: 195 kg

• Features:

  • EFI
  • Refined counterbalanced engine
  • Better vibration control
  • USB charging
  • Dual-channel ABS

Bullet is now smoother, modern, and more usable, without losing its old-school heart.

📈 Sales & Market (2024–2025)

From SIAM and Royal Enfield Annual Report 2024–25:

• Royal Enfield sold ~8.2 lakh motorcycles in FY24–25.
• Bullet 350 alone contributes 18–22% of total RE sales.
• Monthly Bullet 350 sales avg: 35,000–45,000 units.
• Bullet 350 demand grew ~27% YoY after the J-platform revamp.

Ride culture + nostalgia = unstoppable demand.

🧭 Why Bullet Remains Iconic

1. That unmistakable thump

Nothing sounds like a Bullet. Nothing.

2. The longest-running motorcycle ever built

A 93-year production lineage, history on wheels.

3. Touring-friendly torque

27 Nm of low-end grunt, built for India’s landscapes.

4. Simplicity + custom culture

Bullet has India’s biggest aftermarket ecosystem.

5. Symbol of pride & identity

A Bullet says something about the rider.

🔍 Competitors

Closest rivals:

• Jawa 42
• Yezdi Roadster
• Honda CB350
• TVS Ronin
• Bajaj Avenger 220

Why Bullet holds its throne:

• Unmatched brand legacy
• Broadest community & Clubs
• Best resale value
• Strongest emotional pull
• Pan-India service ecosystem

📚 Other SpotGenie Gyaan

Yamaha RX100, The Legend Returns

Hero Splendor: India’s All-Time Best-Selling Bike

India’s Most Iconic Bikes: SpotGenie Gyaan Series Kickoff (2025)

Hatchbacks: India’s Everyday Hero

SUVs: Power Meets Presence

Bullet Train Progress (2025)

New Tata Sierra Returns Nov 25, 2025

How Legal Self-Drive Businesses Operate

Top 10 Best-Selling MPVs (2025)

Follow us on:
🅾 Instagram | ⓕ Facebook | 𝕏 X | ▶️ YouTube | 🟢 WhatsApp