Which vehicle segment grew the most during Diwali 2025?

Two-wheelers recorded the highest growth at 51.76% YoY in October 2025, driven by GST 2.0 benefits and strong rural demand.

Which car brand sold the most vehicles in October 2025?

Maruti Suzuki led the passenger vehicle market with 2,39,567 units and a 42.98% market share as per FADA’s October 2025 retail report.

Did EV sales increase during the 2025 festive season?

EV retail remained stable in PVs at 3.24%, but EV two-wheeler sales dipped slightly as festive buyers preferred traditional petrol models.

How did rural India perform during Diwali 2025 vehicle sales?

Rural India outperformed urban markets significantly, with higher-than-average growth across two-wheelers, tractors, and entry-level passenger vehicles.

Gyaan 🧞‍♂️

Festive Auto Sales 2025 Hit All-Time High - Maruti, Tata, Mahindra Break Records

India’s 2025 festive period shattered every auto retail record. A massive growth across cars, two-wheelers, tractors & CVs, powered by GST 2.0, rural demand, and Diwali momentum. Here’s the complete, verified brand-wise breakdown.

Pratik Kamble

19 Nov 2025 — 4 min read

Festive Auto Sales 2025 Hit All-Time High - Maruti, Tata, Mahindra Break Records

🚗🔥 SpotGenie Special Report: India’s 2025 Festive Auto Sales Break All Records, A Landmark Diwali for the Auto Industry

📌 Executive Summary: A Historic Festive Season Fueled by GST 2.0

India’s auto retail ecosystem witnessed its biggest-ever Diwali–Dussehra season in 2025, driven by:

GST 2.0 tax cuts (especially entry-level 2W & small cars)
Rural demand resurgence
Strong monsoon & higher farm income
Record showroom footfalls & conversions

FADA reports:

Overall October 2025 sales: +40.53% YoY, all-time high
Festive 42-day period: +21.10% YoY, all-time high

1️⃣ October 2025, The Biggest Month in India’s Auto Retail History

Total Vehicle Retail Sales (October 2025)

40,23,923 units, up 40.53% YoY

Segment Breakdown

Segment	Sales	YoY Growth	MoM Growth
2W	31,49,846	+51.76%	+144.60%
PV	5,57,373	+11.35%	+86.18%
3W	1,29,517	+5.43%	+31%
CV	1,07,841	+17.69%	+49.52%
Tractors	73,577	+14.22%	+13.57%
CE	5,769	–30.49%	+29.41%

2️⃣ Two-Wheeler Sector: India’s Star Performer (+52%)

Record sales: 31.5 lakh units

Driven by rural demand, GST cuts, and revival of first-time buyers.

Top 2W OEM Market Shares (October 2025)

OEM	Units Sold	Market Share
Hero MotoCorp	9,94,,787	31.58%
Honda	8,21,976	26.10%
TVS	5,58,,075	17.72%
Bajaj	3,23,,713	10.28%
Royal Enfield	1,44,615	4.59%
Suzuki	1,35,715	4.31%

EV share in 2W: 4.56%, down from Sept due to festive ICE preference.

3️⃣ Passenger Vehicles: 5.57 Lakh PVs, Highest Ever

Despite being the most supply-sensitive segment, PV demand hit an all-time high.

PV Retail Sales: 5,57,373 (+11.35% YoY)

Rank	OEM	Sales	Share
1	Maruti Suzuki	2,39,567	42.98%
2	Tata Motors	75,352	13.52%
3	Mahindra	67,918	12.19%
4	Hyundai	65,442	11.74%
5	Toyota	34,868	6.26%
6	Kia	32,961	5.91%
7	Škoda–VW Group	12,202	2.19%

Luxury OEM Snapshot

Mercedes-Benz: 1,854 units
BMW: 1,483 units
Audi: 19 units

Fuel Mix (PV)

Petrol/Ethanol: 51.29%
CNG/LPG: 22.12%
Diesel: 16.81%
Hybrid: 6.54%
EV: 3.24%

4️⃣ Three-Wheelers: Stable Growth (+5.4%)

Top OEMs (3W)

OEM	Units	Share
Bajaj Auto	50,986	39.37%
Mahindra LMML + M&M	12,780 + 12,775	~20% combined
Piaggio	9,779	7.55%

Fuel Mix (3W)

EV leads with 54.51%

5️⃣ Commercial Vehicles: Strong Uptick (+17.7%)

Top CV OEMs (October 2025)

OEM	Units	Share
Mahindra	37,188	34.48%
Tata Motors	34,838	32.30%
Ashok Leyland	16,557	15.35%
VECV	7,598	7.05%

Only segment with HCV negative growth (-5.76% YoY).

6️⃣ Tractor Sales: 14% Growth, Rural India Leads the Charge

Top Tractor OEMs

OEM	Units	Share
Mahindra	16,934	23.02%
Swaraj (Mahindra)	13,367	18.17%
TAFE	9,615	13.07%
Sonalika (ITL)	8,878	12.07%

7️⃣ Festive Period (42 Days): The Biggest Ever

Total festive sales: 52,38,401 (+21.10% YoY)

Segment Festive Growth

Segment	Growth
2W	+21.80%
PV	+23.39%
CV	+15.03%
3W	+8.90%
Tractors	+14.22%
CE	–24.03%

Rural-driven growth + GST 2.0 was the “perfect policy + sentiment alignment”.

8️⃣ Rural vs Urban: Bharat Outperformed India

Rural India growth:

PV: 3× faster than urban
2W: 2× faster

This indicates a structural shift: automotive growth came from villages, not metros.

9️⃣ Brand-Wise Highlights (PV)

Based on validated PV OEM data:

Led by small cars + GST benefits.

Tata Motors, Strong 2nd place

Growth driven by SUVs + EV momentum.

Mahindra

Rural UV demand boosted Scorpio, Bolero, Thar.

Hyundai

Slight dip YoY but strong Creta/Exter demand.

Toyota

Record performance driven by HyCross, Innova, Taisor.

Škoda-VW Group

12,202 units, up from 9,022 YoY → 36% YoY growth.

Luxury OEMs

Mercedes best performer (1,854 units)
BMW steady (1,483)
Audi negligible (19)

🔟 SpotGenie Analysis: Why this Festive Season Made History

1. GST 2.0 → The Biggest Catalyst

Tax cuts on small cars + commuter 2W → boosted first-time buyers.

2. Rural demand revival

From tractors to two-wheelers, rural India dominated.

3. Festive calendar alignment

Both Dussehra & Diwali in October amplified demand.

4. Improved liquidity & harvest cash

Dealer survey confirms 73.78% dealers reporting strong liquidity.

📝 Conclusion: India Enters 2026 With “Cautious Optimism”

64% expect growth in November
70% expect growth in next 3 months

India’s auto retail has not only recovered, it has entered a new growth era, powered by policy reforms, rural prosperity, and expanding aspirations.