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Mercedes-Benz India: Luxury, Innovation & Electrification (2025)

With record FY25 sales and a bold push into EVs, Mercedes-Benz India continues to define luxury, performance, and sustainability, all on Indian roads.

Pratik Kamble

17 Nov 2025 — 2 min read

Mercedes-Benz India: Luxury, Innovation & Electrification (2025)

SpotGenie Gyaan: Brand Origins, Mercedes-Benz India: The Benchmark of Luxury, Innovation & Electrification (2025)

The Star Arrives: Mercedes’ Indian Debut & Legacy

Mercedes-Benz, founded in Germany in the early 20th century, brought its legacy of luxury and engineering excellence to India decades ago. Over time, it has become the benchmark for premium mobility, not just in terms of design, but innovation, safety, and prestige.

Record Sales & Growth in FY 2024–25

In FY 2024–25, Mercedes-Benz India achieved its **best-ever annual sales**: 18,928 units sold according to its official report. This 4% YoY growth was largely driven by strong demand in its **top-end luxury segment**, as well as a soaring interest in its electric models. The first quarter of FY25 saw 4,775 units sold, despite a dip in the entry luxury segment. According to the Managing Director, EV sales grew **51%** in this period, with battery-electric models making up around **7–8%** of total Mercedes sales. The top-end luxury division, including S-Class, Maybach, AMG, and EQS models, grew **34%** YoY and contributed significantly to overall volume.

2025 Snapshot: Luxury, EV & Network Strategy

Top Models Driving Growth: Core models like C-Class, E-Class (LWB), GLC, and GLE remain strong sellers.
Top-End Demand: S-Class, AMG G 63, Maybach, EQS SUV, waiting periods for some models go up to 12 months.
EV Lineup: EQS SUV (locally assembled), Maybach EQS, G 580 EQ, and EQB are part of the EV push.
Network Expansion: Franchise partners investing ~₹450 crore to expand and upgrade retail footprint with more 20+ new “MAR 20X” touchpoints.

Engineering & Safety: Iconic Luxury, Modern Tech

Mercedes-Benz combines its hallmark luxury with innovation: its EVs and ICE models feature advanced ADAS, Adaptive Cruise Control, 360° cameras, and robust safety systems. Their EQ models (S-Class EV, EQS SUV) manifest Mercedes’ push for premium EV leadership, paired with liveable luxury for Indian roads.

Electrification & Sustainability

The company’s EV sales are accelerating. Mercedes has seen consistent demand for its EQ portfolio, especially the EQS SUV, which is one of their top-selling EVs in India. :contentReference[oaicite:9]{index=9} Indian buyers increasingly view Mercedes EVs as not just a luxury statement, but a **sustainable choice**. :contentReference[oaicite:10]{index=10} Beyond vehicles, Mercedes’ brand strategy in India includes charging infrastructure partnerships and a long-term EV roadmap, aligning with global sustainability goals.

The Road Ahead: What’s Next for Mercedes in India

Looking forward, Mercedes-Benz India aims to:

Scale its EV range further with more EQ models.
Deepen localisation to improve cost, efficiency, and accessibility.
Continue upsizing its network with more luxury touchpoints and charging stations.
Push connected-car and ADAS technologies for safer, smarter luxury mobility.